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            About Us

            Closer IQ

            Tony Ellison, Founder and CEO of Shoplet

            "Believe in your vision, but be realistic. Have a solid plan for how you intend to reach your goals and build your empire, but remember that as the road changes, so must you. When Shoplet was in it's infancy, I had a lot of critics who tried to convince me that pursuing e-commerce was a mistake. I tuned out what wasn't constructive but I didn't ignore core issues that arose as my company developed. Holding onto your vision while remaining flexible is a delicate balance. Don't be afraid to take calculated, well thought out risks and trust your instincts."

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