Jessica Hodges, Social Media / Digital Marketing Manager, Shoplet.com:

It's my job to keep an eye out for trends, examine consumer behavior, motivations and also keep an eye on competitor movements. I accomplish this through reading relevant content like Ad Age, Kiss Metrics, and anything Neil Patel. Observing consumers in the streets of NYC and in everyday life is also perfect market research. As a Social Media/ Blogger/ Digital marketer, there is no success without numbers. The challenge I face every day is how do I keep my followers engaged, loyal and still manage to gain new followers. Modern consumers require, bigger, better and more of everything than ever before, so it can be stressful and tough trying to keep up with growing demands and having to constantly innovate. I think every marketer's greatest fear is simply running out of ideas, however impractical.