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            Episode 118 How to Develop a Vision with Tony Ellison

            By Paul Blais | Doubt the Doubts

            November 18, 2013

            Tony Ellison witnessed the web's early years as a senior executive with Goldman Sachs' private client services division. Tony was one of the first financiers to recognize the internet's potential in retailing, and, in 1994, he struck out on his own. His vision for Shoplet was to provide a more comprehensive selection of business products faster, and at a lower cost than brick and mortar retailers.

            As the company grew rapidly, Tony worked to differentiate Shoplet from other office e-tailers, developing a proprietary e-procurement software in 1997, and boosting selection and distribution. Shoplet's revenue grew at three-figure rates between the 2000 dot-com crash and 2006, and Shoplet has continued to grow in the high double-digit range each year since.

            Today, Tony continues to play an active role at Shoplet as the Shoplet.com team's CEO and leader.

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