Shoplet.com Named to Internet Retailer's Social Media 300 for 2013

January 10, 2013

Shoplet.com, the office/business supply industry's online retail authority and champion of small and medium-sized businesses, is proud to announce that it has been named #73 on Internet Retailer's inaugural Social Media 300 list for 2013. The list is the first of its kind and comprehensively ranks and analyzes retailers' presences on the major social networks--Facebook, Twitter and Pinterest. The rankings in Social Media 300 are based on retailers' percentage of web site traffic derived from social networks. The guide also measures fan and follower bases, interactions and conversion rates on social traffic. Being ranked to this one of a kind list is an honor and a result of Shoplet.com's effective and innovative social media marketing. Shoplet.com is famous for its superior product selection, and more specifically for offering one of the industry's largest selection of eco-friendly products – with over 20,000 environmentally friendly items available, for providing leading ecommerce procurement tools and web site features (i.e., Green Your Cart), for competitive pricing, and for providing the highest level of customer service.

"We are honored to be ranked in the top 100 on Internet Retailer's Social Media 300 list," says Shoplet.com's founder and CEO, Tony Ellison. "Shoplet.com is the only office product company and one of the very few B2B ecommerce companies to make it in the top 100. We are particularly flattered to do better than many Fortune 100 companies such as Starbucks and Sony. Shoplet.com works everyday to keep social media content helpful and engaging. Being included on the list is proof that we are succeeding in this goal. At Shoplet.com we see the potential to create incremental traffic and sales through the strategic use of social media. By keeping our posts relevant to our product offerings, focusing on brand building, and connecting with our customers on a personal level, we are able to build a loyal social media following. Further, social media opens a two way dialog that allows us to listen to our customers in a way we could not have done before. It enables us to build brand equity with the younger generations, and educate them on what Shoplet has to offer," says Ellison. Users look to social media for content that is useful and entertaining—because of this, Shoplet.com has experienced particularly high success rates from contests, giveaways, and humorous posts. The popularity of the contests and giveaways not only builds customer brand loyalty but also, helps bring attention to Shoplet.com and drives traffic to the website. "Our fans and followers get very excited about our giveaways. After all, it is a fun and easy way to win cool prizes that range from iPads to Duck Tape. We also like to keep our users engaged with Office Jokes and the "Can You Guess the Office Supply" contest. These keep the mood fun and relevant to our brand identity. We look forward to another successful year of connecting with our fans and followers through our social media platforms," says Ellison.