Real Stories Of Branding Strategies That Worked!

By Annie Jennings |

November 26, 2012

Do they like you, do they really like you?

That depends. Do 'they' even know who you are, what you do and why you do it better? When you think of Starbucks . . . quick, what do you think of? Coffee. When you think of Dunkin Donuts? Donuts. But when your clients think of you, what do they think of? And this is where branding comes in. JenningsWire, the online magazine that's dedicated to the success of all, brings together branding stories that worked in real life. Here we go!

Let's Make A Deal: If you like me, will you tell your Facebook friends about me?

The following branding story contributed by Brand Strategy Expert, Jenn Morgan, International Brand Coach and Speaker at JennMorgan.com

Branding story: Feed the flames. Last year was my first year offering consulting to entrepreneurs and I did not have a large following. I offered a couple 60 minute strategy sessions to a couple of people I found in private FB groups. At the beginning of the call I asked, "If you receive value from this call, will you tell your FB friends about me?" For 3 weeks straight my name was all over the internet with testimonials about how amazing it is to talk to Jenn Morgan and here's a link to her website. I was averaging 5-10 applications a day from my website. I signed clients and learned a lot about the market at the same time.

Jenn Morgan is a Brand Strategist at JennMorgan.com. You can visit Jenn on Facebook.

Get a hashtag

The following branding story contributed PR Strategist, Cyndy Hoenig at PURE PR

Branding story: I am a Publicist/PR Strategist and I used Twitter to brand myself. A few years ago, I decided to offer PR tips. I just started tweeting them about 5 times a day. I used the hashtag #PRTips and have become known for it. It has brought me about 15,000 followers and 4500 Facebook friends so far. I still do it and it is the best thing I've done yet to brand myself. After about a year, I downloaded all my tweets and put them all in a E-Book called "600 PR, Marketing & Social Media Tips to grow your business (in 140 characters or less). I offer it for free on my website and get lots of hits and downloads every day. So far, it's been downloaded over 50,000 times. Here's the link: http://bit.ly/W3QbMz

Cyndy Hendrick Hoenig is the Senior Partner of PURE PR, a PR company in Oklahoma City.

Tell everybody your story all of the time

The following branding story contributed by Founder and CEO, Tony Ellison of ShopLet.com

Branding story: Our number one branding strategy is articulating our unique value proposition consistently across all channels. The same message of how our service was beneficial and different from competitors was included everywhere from greetings to order confirmation emails. We always reminded our customers that what we offered was value and simplicity.

Tony Ellison is the Founder and CEO of online office supply retailers, ShopLet.com and ShopLetPromos.com. Please visit Tony Ellison on Facebook, Twitter and Google+.